When Tucker Chevrolet opened the doors to its new dealership on Route 1 in Wiscasset, Maine this August, they didn’t just cut a ribbon. They threw a Friends & Family Day, and they gave every guest a reason to stop, pose, and take a picture on the way in. At the center of it all was a 20ft HopUp step and repeat backdrop from redcarpets.com.
Tucker Chevy shared more than 75 candid photos from the day on their Facebook page, and the backdrop shows up again and again: team members, longtime customers, neighbors, and families, all lined up in front of the Tucker logo. Here’s what made the setup work, and how you can borrow the idea for your own grand opening or customer appreciation event.
Friends & Family Day was part celebration, part welcome party. The front entrance was dressed for the occasion with a red, white, and blue balloon arch, a red carpet leading to the doors, and a ribbon-cutting moment for the whole team. Inside, a new Corvette sat framed under a second balloon arch in the showroom.
Outside, the HopUp stood under a white event tent with a red carpet laid out in front of it, turning a sunny Maine afternoon into a proper red carpet moment. Staff in matching Tucker tees and guests alike stepped up for photos all day long.
The comments on Tucker’s post tell the story: congratulations on a big milestone, people saying the new place looks amazing, and neighbors welcoming the dealership to the area. It was a community moment, and the step and repeat gave that community a place to gather and be photographed.
Tucker’s backdrop is a great example of a step and repeat design done right:
The HopUp fabric backwall is built for exactly this kind of day. The collapsible frame pops open quickly, and the fabric graphic comes pre-attached, so there’s no stretching, pinning, or tool kit required. A small team can have it standing before the first guests arrive.
It’s also a display that keeps working after opening day. Dealerships run a lot of events: new model launches, customer appreciation days, service clinics, community fundraisers, and holiday open houses. A branded backdrop that packs into its rolling carry bag can come out again and again, and every appearance puts your logo into another round of customer photos and social posts.
Here’s the real value of a step and repeat at a business event: the photos keep promoting you long after the balloons come down. Tucker’s single Facebook post drew dozens of reactions, comments, and shares, and every branded photo carries the Tucker name onto guests’ own feeds.
A few ways to get the most out of your backdrop:
If Tucker’s event has you thinking about your own opening, anniversary, or customer day, start with three decisions:
Every redcarpets.com backdrop is printed to order in the USA, and our team reviews your artwork before it goes to print. Compare step and repeat formats and see pricing here.
Congratulations to the whole Tucker Chevrolet team on the new dealership. We’re proud our backdrop got to be part of the celebration.
For small groups, an 8ft x 10ft backdrop works well. For large events where you want full group photos, a 20ft wide wall like Tucker Chevrolet’s gives everyone room to fit in the frame.
The HopUp uses a collapsible pop-up frame with a pre-attached fabric graphic, so it sets up quickly without tools. It’s designed for events where setup speed matters.
Yes. The HopUp packs into an included rolling carry bag, so businesses can reuse the same branded backdrop for launches, open houses, customer appreciation days, and community events.
Yes. Many businesses mix larger tagline or message panels into their logo repeat pattern, as Tucker Chevrolet did with “We’ve Got You Covered.” Our team reviews every file before printing.
