The short answer: HopUp is built specifically for trade show booth backwalls and scales cleanly to full booth width, while Formulate uses a stretch pillowcase fabric graphic and works well as a dual-purpose frame for both booth backwalls and step-and-repeat photo backdrops. If you only need a booth backwall, HopUp is the more purpose-built choice. […]

When Tucker Chevrolet opened the doors to its new dealership on Route 1 in Wiscasset, Maine this August, they didn’t just cut a ribbon. They threw a Friends & Family Day, and they gave every guest a reason to stop, pose, and take a picture on the way in. At the center of it all […]

The most common step and repeat backdrop size is 8 feet wide by 8 feet tall — it fits most indoor venues, works for both step-and-repeat photo lines and trade show booths, and is easy to transport and set up solo. But the right size for your event depends on your space, your guest count, […]

A Night of Recognition at the 2026 Manny Awards – April 23 On April 23, 2026, leaders from across the healthcare and pharmaceutical marketing industry gathered for one of the sector’s most prestigious celebrations—the Manny Awards. Known formally as the Medical Advertising Awards, this annual event recognizes the most creative, strategic, and impactful campaigns in […]

2025 Kings Ball Dancesport Competition: A Celebration of Elegance and Excellence The 2025 Kings Ball Dancesport Competition brought a dazzling fusion of athleticism, artistry, and high-society glamour to New York City, reaffirming its reputation as one of the premier ballroom events in the United States. Hosted at the Hilton Meadowlands, the competition welcomed dancers from […]

Season 2 of The Greenwich Life Podcast Has Arrived Season 2 of The Greenwich Life podcast officially launches with renewed energy, new voices, and a continued commitment to telling the real stories that define the Greenwich community. Hosted on Libsyn and highlighted across social media, the show returns stronger than ever, offering listeners a deeper […]

The 8×8 Formulate Pillowcase Fabric Backwall: The Perfect Fit for Any Event A Display That Defines Simplicity and Impact The 8×8 Formulate Pillowcase Fabric Backwall is the most requested size across both personal and professional events. It delivers a perfect balance of portability, presence, and professional finish. Whether you’re hosting a private celebration or exhibiting […]

20 Years of Heart: Celebrating the Care Dimensions – Kaplan Family Hospice House 20th Anniversary Gala A Milestone Evening On Thursday, June 12, 2025, Care Dimensions hosted a gala at the Kernwood Country Club in Salem, Massachusetts to commemorate the 20-year journey of the Kaplan Family Hospice House (KFHH).  The gathering included community supporters, staff, […]

Childhood USA Launches the 2025 Out of the Shadows Index in New York City America is failing to protect its children. That was the stark message at the Childhood USA launch of the 2025 U.S. Out of the Shadows Index, held this month at Polsinelli Law in New York City. The report, researched by Economist […]

2025 Healing TREE Annual Gala Shines at The Players NYC On October 18, 2025, the 10th annual Healing TREE Gala convened at The Players in New York City. This flagship fundraising event brought together stakeholders, supporters, survivors, and world-class talent under one roof to advance the mission of healing from trauma. Venue & Atmosphere The […]

The 2025 PRNEWS Platinum and People of the Year Awards Gala Shines at Pier Sixty The 2025 PRNEWS Platinum and People of the Year Awards Gala brought together the best and brightest in communications at Pier Sixty in New York City. Hundreds of PR leaders, agency innovators, and brand storytellers gathered for a night celebrating […]

2025 Eddie & Ozzie Awards: A Night of Editorial Brilliance in New York City The media world gathered in style last month as the 2025 Eddie & Ozzie Awards took over New York City to honor the year’s best in editorial content and design. Writers, editors, designers, and creative teams from across the country came […]