Last weekend in New York City, the 2025 Best of Intima Awards took center stage—celebrating excellence in North America’s independent intimate apparel retail scene.
Established by Intima Magazine, the Best of Intima Awards are widely recognized as the “Oscars” of lingerie and swimwear retail. Hosted annually in New York, they spotlight creative, customer‑focused boutiques across various categories—from retail innovation to community engagement (Instagram, Uplift Intimate Apparel).
This edition, held over the weekend, featured an elegant ceremony attended by nominees, retailers, and industry leaders. While official event coverage is still emerging, award announcements and social media posts have shed light on the ceremony:
While a complete list of winners hasn’t been released yet, we know:
The Best of Intima Awards emphasize:
Full details on the 2025 winners across all categories are expected to roll out via Intima Magazine and Underlines. As soon as the official list is published, a deeper dive can highlight standout stores in categories like retail design, social media, and boutique innovation.
The 2025 Best of Intima Awards in NYC were an inspiring celebration of independent retailers raising the standard in lingerie and swimwear. With standout winners like Uplift Intimate Apparel earning recognition for community support, the event reaffirmed the power of purpose‑driven retail. More winners will surely join the spotlight in the coming days.
Stay tuned for updates as full results emerge—and congratulations to all finalists and participants in this year’s gala!