John & Traci Schneider Host ‘Prime Time’ Event at Lumen Field in Support of Ben’s Fund

Seattle Seahawks General Manager John Schneider and his wife Traci once again proved that football and philanthropy go hand in hand. On April 27, 2025, the couple hosted their annual “Prime Time” gala at Lumen Field, home of the Seahawks, in support of Ben’s Fund—an organization close to their hearts that provides financial support to families impacted by autism.

From the moment guests arrived, the night was set for something special. A bold blue carpet and custom step and repeat backdrop welcomed attendees—featuring the Ben’s Fund logo, sponsor emblems, and Seahawks branding. Designed for high-profile photo ops and media coverage, this backdrop created a professional and emotional focal point for the evening.

Ben’s Fund: A Legacy of Love and Support

Founded in 2012, Ben’s Fund was named after John and Traci’s son, Ben, who was diagnosed with autism at age three. The Schneiders launched the initiative in partnership with FEAT (Families for Effective Autism Treatment) of Washington to help other families navigate the challenges of raising children with autism.

The annual Prime Time event is the organization’s largest fundraiser and brings together Seattle’s sports, business, and philanthropic communities. To date, Ben’s Fund has provided over $5 million in grants, impacting thousands of families across the Pacific Northwest.

A Night of Community, Champions, and Cause

NFL stars past and present joined the Schneiders on the field-level event space, transformed into a glamorous lounge atmosphere. Attendees mingled under the stadium lights, posed for photos in front of high-quality fabric backwalls, and placed their bids during the charity auction—offering everything from luxury vacations to game-used memorabilia.

Behind the Scenes: Why Backdrops Matter

At an event like Prime Time, step and repeat backdrops play a major role in branding and storytelling. redcarpets.com supplied the event with a 10-foot-wide HopUp tension fabric display, built for quick setup and bold visibility. The pillowcase graphic featured vivid dye-sublimated colors and a seamless finish—perfect for press photos, red carpet interviews, and social media sharing.

Benefits of Using redcarpets.com Backdrops at Fundraisers and Galas:

• Custom Graphics: Match your cause or sponsor branding
• Quick Setup: Ideal for tight event schedules
• Portable & Durable: Reuse across multiple events
• Available in 8ft, 10ft, 20ft & 30ft sizes
• Made in the USA

Whether you’re planning a nonprofit gala, corporate mixer, or VIP event at a sports stadium, our fabric step and repeat backdrops elevate your space and make a lasting impression.

Closing Thoughts

The “Prime Time” fundraiser at Lumen Field wasn’t just a success—it was a celebration of community, inclusion, and the power of purpose-driven events. Thanks to John and Traci Schneider’s continued leadership and the generosity of supporters, Ben’s Fund is transforming lives one family at a time.

Looking to create your own memorable event?
Let redcarpets.com help you design the perfect backdrop, event carpet, or trade show display to bring your vision to life.

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